So, the question is, where did this spark of genius originate from?
To answer properly, we need to travel back a couple of years.
Back in August of 2017, LinkedIn first enabled its users to utilise video as part of their content creation experience within the platform.
Just under a year later, in July of 2018, the same feature was then given to all company pages also, giving marketing teams the chance to implement this content form into their strategies.
After what appeared to be a very slow start for video to be taken on board and used universally throughout the site, LinkedIn quickly saw a rapid rise in usage.
However, with what we are subtly calling the ‘LinkedIn Video Boom’ within 2018, this particular content format, specifically that of native video, has jumped to become the most favourable amongst creators and fans of the site alike.
Now here we are in the first quarter of 2019, and LinkedIn have decided to finally jump on the Live Video bandwagon to compensate for this definitive rise.
You may also think it’s about time!
Saying this however, although it may look as though LinkedIn are way behind with the introduction of this feature, we can’t say they are failing.
In fact not in the slightest.
The data suggests the complete opposite.
Since it was founded in 2002, the platform has gained over 500 million users worldwide, of which over 40% are interacting with the site on a daily basis.
Not only that, but the site accounts for more than 50% of a B2B businesses traffic. That’s absolutely crazy!
If your company is specific to the B2B market and you are not on LinkedIn, what are you doing? The time to jump on board is now.