Sofas and Sleep are an up and coming furniture company, specialising in creating bespoke and handcrafted pieces and distributing to those throughout the entirety of the United Kingdom.
To build an E-Commerce site from scratch with which to house the varying product types from the Sofas & Sleep brand.
The project itself involved designing a fully functioning E-Commerce website for the company to house their varying products and collections as well as producing an all encompassing Digital Marketing strategy to raise brand awareness and increase the amount of sales they will have.
Delving right into the furniture industry as it was then, the team compiled a list of ideas together to create a stunning new site fit to the necessary audience, but which also remained true to the business.
To assist the site in its success, we implemented a range of Digital Marketing strategies. Social Media pages and blog were set up and populated with content regularly, an eBay Business account was activated and consistently updated, as well as a PPC campaign, which became the front runner of this particular campaign.
Each section of the strategy was introduced to the over all project bit by bit, so we could see where and what would prove most successful for the company. This lead to a much smoother running campaign, resulting an increasing number of enquiries.
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